Kolkata
Rupa & Company Ltd, one of the largest
knitwear brands in India, has reported revenues at Rs 2.18 billion for Q1 FY22
which is a 4% increase from that of last year. Similarly, EBITDA for Q1 FY22
has increased by 16% when compared with the corresponding data of last year.
According to Dinesh Kumar Lodha, CEO, Rupa,
despite the second wave of the pandemic, the first quarter has shown positive
growth. Revenues grew by 4%, PAT by 32%, and EBITDA by 16%. This is a result of
enhanced operating efficiencies and some cost reduction strategies. He also
said that as the world started to get normal, the demand for the products by
the brand improved in all the categories. The company has also introduced new
products in all categories because of the increased demand. He added that the
products are made using the latest fabric innovations, advanced design
elements, and cutting-edge production techniques so that the end-users can get
ultimate style and comfort.
The company has spent Rs 10 billion in
advertising and brand promotion in the last decade. It is also planning to
further incur 6% to 8% of revenues on brand building.
Source – Press Release of “Rupaâ€Â
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https://indiantextilejournal.com/interviews/india-s-knitwear-segment-to-see-a-phenomenal-growth