Made using recycled materials, Himalayan grass, natural dyes and organic cotton, the collection brings to life earthy, pastel tones that reflect nature and are made to wear with purpose.
Royal Enfield, the global leader in the mid-size motorcycle segment, furthers its commitment to sustainable living with the launch of the Conscious Collection—a thoughtfully designed line inspired by the brand’s Green Pursuit initiative that focuses on giving back to nature while continuing the brand’s pursuit of pure motorcycling.
Born from intention and crafted with care, the collection honours the journey of each piece—from its very first thread. Made using recycled materials, Himalayan grass, natural dyes and organic cotton, the collection brings to life earthy, pastel tones that reflect nature and are made to wear with purpose.
Made in harmony with global sustainability practices, every element tells a story. Labels and tags are drawn from organic sources, and the packaging is designed to live on, as travel pouches or intimate holders of essentials. A gentle nod to Royal Enfield’s ‘Ride Green. Ride Pure.’ way of life.
Highlighting Royal Enfield’s commitment to sustainable practices, Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, said, “The Green Pursuit is an initiative that focuses on giving back to the environment while continuing our pursuit of ‘Pure Motorcycling’. With the Conscious Collection, we embrace intentional, purpose-driven craftsmanship, taking from nature only what can be mindfully used. It’s a small but meaningful step toward giving back to the earth, not just by reducing waste, but by reimagining it into something new.â€
Conscious collection:Â
The collection features three distinctive fabric compositions:
- A 30 per cent cotton and 70 per cent recycled Cotton Single Jersey knit
- A 60-40 per cent recycled cotton-polyester Pique knit
- An innovative 22 per cent Himalayan Grass (HimGra) and 78 per cent cotton woven fabric.
With a starting price of Rs 1600, the jerseys are available in four grounded hues, which are made using natural materials. Beige made from tea leaves, green extracted from pomegranate rind, off-white made from natural bio, and mauve extracted from acacia catechu.
About the materials:
- Himalayan grass: HimGra is an innovative, sustainable fibre crafted from perennial Himalayan grass. It blends cutting-edge technology with traditional craftsmanship to create luxurious, eco- friendly fabrics. Zero cultivation and seed carbon footprint. Waterless, under patented fibre processing, unlike hemp, bamboo, and linen.
- Recycled fabric: The eco-friendly product is crafted from recycled materials, including plastic bottles, pre-consumer waste, and various discarded fibres. This sustainable approach significantly