Brand expands quick-commerce reach with rapid fashion delivery. Spykar, one of India’s leading homegrown denim and fashion labels, has expanded its digital presence by launching on…

Sustainability is reshaping India’s fashion market, note N. Gokarneshan and U. Ratna, as rising awareness and eWOM increasingly guide consumers toward eco-friendly apparel choices. India’s diverse population…

The need for textiles that strike an ideal equilibrium of beauty, sustainability, customisation, and innovation will increase even more, informs Smita Joshi. India’s festive season is…

In recent decades, researchers have investigated various approaches to incorporating antiviral and antibacterial properties into cotton textiles due to their universal use. Frequent outbreaks of epidemics…

There is a slew of new technologies making their way into the Dyeing segment, literally transforming the segment into a new-age category, says Satish Panchani. In…

This is the right time for India to make sustainability its core strength by manufacturing products that can be recycled and repurposed to have multiple lifecycles,…

The artisan earns a livelihood, the craft finds continuity, and the consumer becomes part of a larger narrative that honors authenticity over mass production, says Anushka…