Liva to go international

Birla Cellulose, part of Aditya Birla Group’s Grasim Industries, is taking its Liva brand of viscose fabric abroad. Birla Cellulose has already set up a Liva Accredited Partners’ Forum (LAPF) in Indonesia and Bangladesh.

LAPF is a group of vendors that make, spin, dye, and then supply Liva to apparel makers. The company is looking to set up a similar forum in China “shortly”, Samuel said.

“We have started LAPF in Indonesia, and in Bangladesh. These (countries) are major manufacturing hubs,” Birla Cellulose president Manohar Samuel said. “China, we are starting shortly,” he said. “In China we will take not just Liva but will also look at Liva Crème, alongwith our modal fibre (a variant of rayon), spondite fibre, and others. It is a huge and complex market for us,” he added.