Lenzing’s VEOCEL introduces first carbon neutral Lyocell fiber for nonwovens

Akeen advocate to transform the
nonwovens industry with
greater transparency and
sustainability measures, Lenzing’s
VEOCEL brand is marking a new
milestone with the introduction of
the industry’s first carbon neutral
VEOCEL branded fibers. The new
offering for Lyocell fibers will enable
the VEOCEL brand to support
nonwoven industry partners and
product brands to reduce climate
impact through the use of fibers
with a net-zero footprint.

As a brand that has been
dedicated to offering products based
on renewable material wood,
derived from sustainably managed
forests, VEOCEL is leading by
example, making significant strides
in achieving new certification
standards and now also reinforcing
Lenzing’s commitments to carbon
neutrality. “At Lenzing, we are very
proud of the progress we have been
making to address climate change.

The new carbon neutral VEOCEL
Lyocell fibers will play a big role in
contributing to our goal to become a
net-zero company by 2050. At
Lenzing, we understand that caring
for the environment isn’t just good
business, but good for the business.

That is why we are becoming even
more dedicated to effecting real
change to the industry as we come
out of the COVID-19 pandemic, and
embrace climate protection through
our zero carbon commitments and
ongoing innovations,” said Robert
van de Kerkhof, Member of the Board
of Lenzing.

As of June 2021, VEOCEL Lyocell
fibers are available as certified
CarbonNeutral products with a
carbon footprint reduced to net-zero
according to The CarbonNeutral
Protocol. Achieving certified carbon
neutrality was the result of Lenzing’s
ambitious carbon reduction efforts
over the last years and the
collaboration with Natural Capital
Partners, a recognized global leader
in the design, development and
delivery of corporate climate action
programmes. Together it was
possible to reduce carbon emissions
to net-zero through a mix of higher
production efficiencies, use of
renewable energy sources, lowcarbon
materials and the dedicated
support of an external nature-based
carbon removal project. These
VEOCELâ„¢ branded fibers reinforce
Lenzing’s commitment to the
Science Based Targets initiative
around reduction of total global
carbon emissions, a quest driven by
the UN Paris Agreement.

Jürgen Eizinger, Vice President of
Global Management Nonwovens at
Lenzing, said, “The VEOCEL brand is
committed to making the shift to
carbon neutrality an ongoing effort.

Emission from raw materials is often
the biggest part of a product or
corporate footprint. To reduce these
indirect emissions, a company can
either avoid such a material or
depends on its value chain to deliver
new climate friendly solutions. With
our new offer of carbon neutral
VEOCEL Lyocell fibers, we can
certainly help our partners and
customers reduce their emission
impact.”

Consumers are holding their
brands to higher standards when it
comes to carbon neutrality and
climate friendly products. As an
ingredient brand, VEOCEL is
committed to guiding and
partnering with retailers, brands and
the nonwoven industry toward
improving the carbon footprint and
environmental impact of raw
materials and products. Materials
and goods produced with VEOCEL
Lyocell fibers certified as
CarbonNeutral products will benefit
from a specially developed VEOCEL
“climate care” logo. The VEOCEL
“climate care” initiative signifies
Lenzing’s commitment to offer
climate friendly solutions to limit
global warming, reduce its carbon
footprint and engage with partners
along the supply chain to provide
more sustainable nonwovens
solutions.

“With the newly minted VEOCEL
‘climate care’ logo, we hope to build
a connection between brands and
consumers. When consumers see
products with the ‘climate care’ logo
on the packaging, they will be able
to recognize that the product is
made of VEOCEL Lyocell fibers which
have a neutral impact on our
climate. This will not only give them
confidence about making more
informed, eco-conscious purchase
decisions, but also reassure that they
are taking a proactive step to tackle
climate change,” added Eizinger.

The Lenzing Group stands for
ecologically responsible production
of specialty fibers made from the
renewable raw material wood. As an
innovation leader, Lenzing is a
partner of global textile and
nonwoven manufacturers and drives
many new technological
developments. The Lenzing Group’s
high-quality fibers form the basis for
a variety of textile applications
ranging from elegant ladies clothing
to versatile denims and highperformance
sports clothing. Due to
their consistent high quality, their
biodegradability and compostability
Lenzing fibers are also highly
suitable for hygiene products and
agricultural applications.