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Prima Printing opts for Kornit Atlas digital printer

Jun 29, 2021
Prima Printing opts for Kornit Atlas digital printer

Rosh Ha’ayn, Israel

Kornit Digital, worldwide market leader in digital textile printing technology, announced that Prima Printing, Melbourne, has purchased Kornit Atlas for sustainable, digital direct-to-garment (DTG) production on demand. The business will focus on end-to-end process efficiency, visibility, and control benefits by implementing the Custom Gateway workflow software solution.

Servicing Australia, New Zealand, Singapore, South Korea, and Japan, Prima is part of District Photo and Harrier companies, manufacturing more than 450 different products encompassing dye sublimation, wall art, home décor, photobooks, cards, calendars, and photographs. The business fulfills global brands’ production needs via their white label service offering, with an aggressive strategy of adopting innovative technologies, automating key operations, and leveraging data to optimise labour, inventory, systems, tasks, and departments, from order to shipment.

Amnon Judah, General Manager, Prima Printing, said that, many of the clients have approached them, looking for a DTG partner with the scale and IT capabilities to support their expansion, and Kornit has demonstrated both the production capability and the practical expertise to be the strategic partner that they need.

According to Ilan Elad, KDAP President, as brands, producers, and fulfillers across all regions continue to discover, Kornit Digital provides not merely efficient, eco-friendly production on demand, but an end-to-end platform, from point of sale to shipment of finished goods, for making their businesses more cost-effective, more accountable, more resilient, more versatile, and better prepared for new challenges and disruptions. He added that, Prima’s customers demand speed, quality, and reliability, and this partnership will empower them to fulfill those.

Kornit Digital delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support. Founded in 2002, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia Pacific, and serves customers in more than 100 countries worldwide.


Source: Kornit Press Release


Image Sources: Kornit Press Release

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