Pakistan
A Pakistani denim giant has come up with a garment that
produces oxygen and offers sustainable and antibacterial properties according
to Pakistan-based Azgard-9.
The denim giant worked with
the London-based Post Carbon Lab, a design research studio focused on
sustainability and came up with a poncho that imitates a plant’s ability to
photosynthesize and release oxygen into the environment. For now, the garment
is not up for sale and the label only intends to inspire other brands to use
technology to become environment friendly.
As per an Instagram post by the company’s official handle,
C.O2.A.T is more than an O2 producing piece of clothing, it is also imbued with
characteristics that give a glimpse of how truly great the future of fashion
might look like: Photosynthesis, Anti-Bacterial, Anti-Odor, Anti-Viric,
Breathable, Water-resistant, Repellent.
The move is part of the brand’s ‘Future
Before Fashion’ initiative to encourage future-focused solutions that have
considerably low impact on the environment and are totally sustainable.
The fashion industry was responsible for 2.1 billion
metric tons of greenhouse-gas (GHG) emissions in 2018â€â€about 4 percent of the
global total, according to a research done by McKinsey, hence this is certainly a welcome move for the
fashion industry.
Source: Times Of India
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