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Pakistani firm produces oxygen releasing garment

Jun 30, 2021
Pakistani firm produces oxygen releasing garment

Pakistan

A Pakistani denim giant has come up with a garment that produces oxygen and offers sustainable and antibacterial properties according to Pakistan-based Azgard-9.

 

The denim giant worked with the London-based Post Carbon Lab, a design research studio focused on sustainability and came up with a poncho that imitates a plant’s ability to photosynthesize and release oxygen into the environment. For now, the garment is not up for sale and the label only intends to inspire other brands to use technology to become environment friendly.

As per an Instagram post by the company’s official handle, C.O2.A.T is more than an O2 producing piece of clothing, it is also imbued with characteristics that give a glimpse of how truly great the future of fashion might look like: Photosynthesis, Anti-Bacterial, Anti-Odor, Anti-Viric, Breathable, Water-resistant, Repellent.

The move is part of the brand's 'Future Before Fashion' initiative to encourage future-focused solutions that have considerably low impact on the environment and are totally sustainable.

The fashion industry was responsible for 2.1 billion metric tons of greenhouse-gas (GHG) emissions in 2018—about 4 percent of the global total, according to a research done by McKinsey, hence this is certainly a welcome move for the fashion industry.

Source: Times Of India

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