Moda Biella conducts masterclass for NIFT students

Taking the textile industry by storm, the
Italian Luxury brand Moda Biella, collaborates with prestigious, National
Institute of Fashion Technology (NIFT) for a workshop that brings them a wealth
of industry experience and knowledge. Moda Biella also launched various
educational booklets on yarn, weaves, natural fibres and tailoring.

 Vikram
Mahaldar (MD & CEO, OCM Private Limited) said, “We are delighted to be
helping to train and influence the future fabric and garment designers within
our industry, and we are proud that Moda Biella is helping create the top
Fashion Designers of years to come, who may one day find themselves influencing
the catwalks and the retail stores of our country.”

 The
‘Moda Biella Master Class’ webinar was conducted for 14 NIFT centres across
India for students in Textile Design course. Malcolm Campbell, European
Advisor, Moda Biella, spoke about luxury and technical features of Merino Wool
and all Natural Fibres, art and craft of the master weaver, how the sartorial
suit has evolved through time, and how to predict future colour, cloth and
style trends.

Malcolm Campbell adds, “It is a pleasure to
share my knowledge, my experience and my energy with the young textile design
students in India. I hope that they enjoy and value their careers in fashion
and textiles as much as I have enjoyed mine over the years, and that their
confidence grows as designers and trend setters.”

The webinar consisted of two sessions:

Highlights of Session 1 included –

1. Learning about the luxury and technical
features of Merino Wool and all Natural Fibres.

2. Admiring the art and craft of the master
weaver, in weaving the most beautiful cloths.

3. Respecting the history of how the
sartorial suit has evolved through time, and the skill of the master tailor.

 Highlights
of Session 2 included –

1. Appreciating the variety and the beauty
of all colours within the colour spectrum.

2. Understanding the emotion of colour, and
how colour can affect your moods and your feelings.

3. Predicting future colour, cloth and
style trends with confidence.

Dr. Vasantha, Chairperson – Textile Design,
NIFT, said, ‘These sessions were very informative which I’m sure strengthened
their knowledge on natural fibres, sustainability and significance of colours.’

Moda Biella has also announced a contest
for the NIFT students to coin their very own Hero product which may feature in
the upcoming Moda Biella Collection!

MODA BIELLA has been a revered brand in
Italy for many years. The fabrics are truly top notch- with superfine exotic
fibers to produce a remarkable array of superfine cloths. With a line-up of
finely designed fabrics, this brand is not only deep-rooted to its heritage of
making world class fabrics but also excels in technical innovation, and
outstanding colour and design features.

OCM, one of India’s largest fabric
manufacturers, forays into the Indian market with the launch of Italy’s
luxurious heritage fashion brand – “MODA BIELLA”.

The Company has an extensive 37 acre
complex that houses a new-age plant with an annual capacity of 8 million meters
of fabric and an employee base of 1,900. The company’s ownership lies with the
promoters of the Donear Group.

The product design function is at the
forefront of global styling. Today, the Company has an extensive product range
of high quality all-wool and wool-blended worsted fabrics.