India
Igyne Fashion is launching the first set of
Kurtis using Polygiene ViralOff antimicrobial technology in summer 2021. The
company uses web stores, retail methods, and wholesale mediums to sell its
products. Polygiene wants people to stay fresh when they use their clothes,
home products, textiles, and accessories. The products should be such that they
live longer and are easily washable. Around 200 premium brands in the world
have decided to opt for Polygiene brand for their products. The brand offers
solutions for both hard and soft surfaces.
Igyne Fashion is
a producer of Kurtis, western and semi-western tops, and all kinds of Indian
traditional garments. It is expected that the brand will start with its
production in the coming years and the volumes will increase soon. According to
Abhay Dahale, Founder, Igyne Fashion, the company has chosen Polygiene ViralOff
technology to add value to the different product range. This technology does
not prevent diseases but protects the treated material. He also said that the
company wants to focus on the hygiene of the products and follows a sustainable
approach. For the company reliable service and consistent high quality play a
very important role. He added that there has been an increase in the demand for
products with antimicrobial effects during the pandemic as well as the
post-pandemic period.
As per Ulrika
Björk, CEO, Polygiene, the garments that are commonly used across India have
high potential. The demand for antimicrobial textiles has increased during the
pandemic due to which Polygiene has been put on the map in India. He also said
that the business of Polygiene Stays Fresh technologies is will come back to
India looking at the current scenario.
It is said that
the Kurti derives its origin from the traditional long tunic Kurta that was
commonly used in northern India in past years. This Kurti has taken the form of
a tunic worn by women throughout South Asia.
Source – Press release of “Polygiene”
Image Source: Press release of
“Polygiene”
Also Read:
https://indiantextilejournal.com/latest-textile-industry-news/raisin-launches-summer-collection-