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GUESS to open retail store in Delhi/NCR Mall

Aug 04, 2021
GUESS to open retail store in Delhi/NCR Mall

New Delhi/ Noida

GUESS, the global fashion brand, is relaunching its retail presence at the DLF Mall of India in Delhi-NCR. The brand has a legacy of around four decades in setting trends for apparel and accessories.

The DLF Mall of India is one of the most frequented shopping destinations in the country and offers more than 100 global brands. It attracts shoppers from neighbouring cities as well.

According to Carlos Alberini, CEO, GUESS, even though the brand has a global presence, it wants to expand its wings in the newer markets. The company has launched the ‘Athleisure’ collection which had zero penetration in the Pre-Covid era, but in today’s time, this category form 7% of the company apparel sales. During quarantine, people are choosing comfort-driven apparel and there has been a considerable shift towards fitness due to which the company has come up with this new collection.

The new ‘Athleisure’ collection is the highlight of the brand which is going to fall under the category of fashion and fitness. Another key category is the range of handbags that the brand offers.

According to Manoj Nair, Gaurik Group, the company is excited to welcome shoppers at the new store which will be opening soon at the DLF Mall of India. The company is on its way to launch its stores in all the metro cities in the country through the rest of the year. He also said that as the taste, habits, and needs of the people are going to evolve, the company is going to innovate and find new ways to engage with the customers. 

Source – Press release of "GUESS"

Image Source: Press release of "GUESS"

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