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COTTON USA strategy at Heimtextil

Dec 02, 2016
COTTON USA strategy at Heimtextil

COTTON USA is making plans to promote U.S. cotton’s quality, responsible production and innovation at the world’s leading trade show for home textiles.

While at Heimtextil in Frankfurt, Germany, on January 10-13, 2017, COTTON USA will seize the opportunity to offer sourcing support to the global home textile industry. As an added incentive to the hospitality industry, COTTON USA will also introduce its new hotel and travel initiative that connects COTTON USA licensed manufacturers with the hotel sector to provide U.S. cotton-rich bedding and towels. 

This new COTTON USA initiative allows hotel partners to specify and highlight their use of U.S. cotton-rich products so that, in turn, their guests can enjoy the safe and comfortable feeling of “home away from home” when staying at a hotel."

For four days, the COTTON USA pavilion at Heimtextil will serve as an international meeting point for the entire cotton trade, including merchants, mills, manufacturers, brands, retailers and the press. COTTON USA, Cotton Incorporated and Supima will provide comprehensive information about the global cotton market, sourcing, consumer research, and the marketing/promotional services the U.S. cotton industry offers.

Visitors to the exhibit can learn about the COTTON USA Sourcing, Marketing and Licensing Programs and about COTTON USA’s collaboration with leading brands and retailers worldwide. Visitors also will be able to view innovative product samples from the new collections of international COTTON USA licensees.