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Belgian co. adds multivitamin blend to boost immunity

Jul 21, 2020
Belgian co. adds multivitamin blend to boost immunity

Textile innovator Devan is launching a new blend in addition to its R-Vital® range of active ingredients. The new multivitamin blend consists of vitamin C, vitamin E and ginger and is developed for immunity-boosting properties.

The blend is part of the R-Vital® range – a fabric treatment that enables textile manufacturers to boost their textiles with a range of microencapsulated active ingredients. First launched in Heimtextil in 2018, the technology boasts active ingredients such as Q10, Thyme oil, Aloe Vera and more. The fabric treatment is based on microencapsulated, and active ingredients are encapsulated and applied to the fabric.

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The treated textiles touch our skin and the friction causes the microcapsules to break, before the active ingredients are absorbed by skin and transported throughout the body.

“COVID-19 makes us feel more concerned than usual about staying strong and healthy”, commented Devan CEO Sven Ghyselinck. “Scientists discovered SARS-CoV-2 in late 2019, but most of our immune systems had never heard of the virus. While we wait for a vaccine, we need to rely on our bodies to fight off the virus and build up our line of defence. A balanced immune system is crucial and depends on how healthy we are, both mentally and physically.”

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Since its launch in 2018, Devan has continuously added new ingredients such as CBD, Avocado and Echinacea. Earlier this month, the company added a multivitamin blend in response to the COVID-19 pandemic. The blend contains vitamin C, vitamin E and ginger and is designed for immunity-boosting properties.

“Vitamin C has roles in several aspects of immunity, including the growth and function of immune cells and antibody production”, added Adrian Gombart, professor of biochemistry and biophysics in the OSU College of Science and a principal investigator at the Linus Pauling Institute.

According to Business Unit Manager Marleen van der Auwera, there’s more: “Vitamin C is an antioxidant, meaning it protects skin cells from damaging free radicals caused by UV exposure. Vitamin E is an antioxidant as well, and may help protect your cells from damage. We also included ginger in the blend because it’s known for its anti-inflammatory properties.”

“We have also learned from the lockdown that consumers increasingly invest in Health & Wellness- related textile products”, Ghyselinck adds. “Brands who are into smart digital marketing, have shown that these products can generate successful and profitable business”.