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The Covid 19 pandemic forced people to focus on health and hygiene to minimise the spread of the coronavirus; thus, leading to rise in demand for masks and personal protective equipment (PPE).

Ever since the COVID-19 pandemic has hit the nation, KARAM Industries – India’s leading Personal Protective Equipment (PPE) manufacturing company – has come forth in identifying the need gaps in the safety equipment market and launched products that serve the consumers’ prevalent needs.

The fast-track upward growth trajectory of e-commerce platforms have made it clear how digital approach can potentially pave way for the rapid inclusion of MSMEs in the industry, says Vikas Gupta.

The Covid 19 pandemic forced people to focus on health and hygiene to minimise the spread of the coronavirus; thus, leading to rise in demand for masks and personal protective equipment (PPE).