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Womens western wear accounts for 25 per cent of the Rs 78,500 crore womens wear market, as per a 2012 report by consulting firm Technopak Advisors. The western clothing market is growing at 30 per cent CAGR (compound annual growth rate)

The Government of India has reduced the Central Excise Duty by 2 per cent on textile machinery besides increasing the allocation under the Technology Upgradation Fund Scheme (TUFS)

Product labels make consumers aware when they are buying products of certain quality features that they would be unable to assess without additional information