KVIC launches e-commerce site: ekhadiindia.com

On
New Year’s Eve, Khadi and Village Industries Commission (KVIC) unveiled Khadi
India’s official e-commerce site ekhadiindia.com. The website catalogues over
50,000 products under more than 500 varieties and various categories of locally
made Khadi and Village Industries products. The portal is a step towards
building an ecosystem that enables MSMEs to help achieve the Prime Minister’s
goal of “Aatmanirbhar Bharat”.

During
the trial launch of the portal, Secretary, MSME AK Sharma mentioned that the
interest of our weavers, artisans, craftsmen and farmers has always been our
top priority. At the same time, eco-friendly and authentic Khadi and
traditional village industry products made by them have always remained close
to the heart of people of India. Now, those products are just a click away.
Portal will fulfil the customer’s needs and supply the products at their door
steps. For last few months, we have been pushing all limits to create an
ecosystem for withstanding the challenges of COVID. The e-commerce portal of
KVIC is the result of our persistent work in that direction.

KVIC
Chairman, Vinai Kumar Saxena, during the launch function informed that
ekhadiindia.com is the first of its kind government online shopping platform to
boost rural economy and become self-sustainable. There has been a steady rise
in demands for Khadi and Village Industries products over the last few years
with 2018-2019 alone witnessing the surge of 25 per cent. Chairman KVIC added
that this move is mainly intended to make natural Khadi India products easily
accessible to the new generation consumers.

The
products range from apparel, grocery, cosmetics, home décor, health and
wellness products, essentials and gifts. Cashing on the growing shift towards
natural products, especially by the new generation of consumers, KVIC is up for
giving it all for repositioning India’s legendary brand Khadi. The portal is
also an answer to the call of youth demographics that prefer online shopping
over offline shopping.

The
Key Components of ekhadiindia.com that sets it apart from other online
ecommerce platforms:-

-Exclusively
focuses on Khadi and Villages Industries products.

-Authentic
Khadi Trade Mark products will be available only through this portal.

-It’s
built on an ecosystem where any SME/Artisans/ Weavers can directly sell their
products thus driving the country towards digital India and “Aatmanirbhar
Bharat”.

-The
ekhadiindia.com website is at par with any other modern technology rich
ecommerce portal.

-Portal
has also features of bulk orders and direct sellers registration.

-A
huge platform for all the stake holders in integration with KVIC/KVIB/PMEGP/
SFURTI/ MSME/ Entrepreneurs and   support
to new MSMEs/PMEGP Units under the umbrella of KVIC. Here   Institutions/ Units can directly sell/ship
products to the customers.

-Customer
care facility; all refund policy.

-More
than 50,000 users can use the portal at the same time.

-Social
media compatibility.

-Available
in both website and mobile app versions.

-Digitised
Payment ecosystem.

-Has
pan India reach across 1.2Bn+ Population of 2400+ Cities /Towns 25600 from 29
States Last Mile Delivery.

-Launched
with a wide range of 1500+ Products across various consumer verticals.

KVIC
is one of the biggest employment providers in the country, which is bringing to
life Prime Minister’s vision of Digital India through its various innovations.
KVIC envisages emerging as a new age digital marketplace for weavers, artisans,
craftsmen, farmers and micro/ small entrepreneurs of India with the Khadi and
Village Industries.