Jeanologia appeals to the responsibility of the textile industry to join its MissionZero to eliminate water use and discharge completely from global jeans production.
Jeanologia, the Spanish company world leaders in the developing eco-efficient technologies, reduces water consumption from 100 to 1 litre from the fabric to the finished garment thanks to its technologies.
For World Water Day, celebrated on March 22, Jeanologia reminded us that the textile industry is one of the most water-consuming, most wastewater-producing and one of the most polluting. For this reason, the company highlighted the need to convert production centres into eco-efficient plants that promote sustainability and circular economy.
Carmen Silla, Marketing Director, Jeanologia, pointed out that water is a scarce and limited resource. In her opinion, “we are facing a water crisis and as an industry we have the responsibility to produce using the least resources and eliminate waste”. Likewise, she warned that “whoever does not take sustainability into account will be out of the market”.
“Sustainability is not a question of marketing, it is an obligation for everyone,” Silla stressed, pointing out that water is a key point in the SDGs (Sustainable Development Goals) and in the future regulatory framework of the textile industry.
She also indicated that technology is a great ally in achieving some of the SDGs and is capable of aligning the combination of profit, people and the planet.