Indian Terrain business to go digital

Indian Terrain Fashions Ltd (ITFL) has modified its business model and started to focus on e-commerce, digitalisation, sustainability, and children’s wear, said Venkatesh Rajagopal, Executive Chairman. 

It is believed that Digitalisation and e-commerce is going to be a way of life in the future. So, to keep pace with this ideology, ITFL had unveiled a direct-to-consumer (D2C) business using its website so that it can build a partnership with other marketplaces like Flipkart, Amazon, and Myntra, added Rajagopal.

This growth in the D2C business will also help pivot ITFL’s business model to ‘reach far and wide’. Rajagopal also mentioned that the company has also been investing in resources on technology, digital, people, and social media marketing. Such expansion plans will not only be helpful in the future but will also improve the profitability profile and would also create value for shareholders. In FY2021, the company had 108 franchisee-owned and franchisee-operated stores. The company has opened more than 30 EBOS especially in tier 3 and 4 cities. The same will continue during this fiscal, Rajagopal said.