Igyne Fashion – Indian producer of kurtis, western and semi western tops, as well as other typical Indian traditional garments – has launched its first kurtis with Polygiene ViralOff antimicrobial technology. The products are distributed via web stores, general and own retail as well as wholesale covering all of India. Production will continue comings seasons, and volumes are planned to increase.
“We have chosen Polygiene ViralOff technology to add value to our different products. For us the sustainable approach of Polygiene plays a key role, as well as the reliable service and consistently high quality. We have seen an increased demand of products with antimicrobial effect during the pandemic, but also post-pandemic,” said Abhay Dahale, Founder of Igyne Fashion.
Ulrika Björk, CEO, Polygiene, added, “The potential is big for these types of garments commonly used across India, as well as the entire south Asia. Demand of antimicrobial textiles has increased during this tough time of the pandemic, and it has put Polygiene on the map in India. Additionally, we also see that our main business of Polygiene Stays Fresh technologies is coming back in the Indian market, that saw strong growth even before the pandemic.”
The kurti originates from the traditional long tunic Kurta that was used in the past in northern India and has since developed to a tunic worn by women throughout south Asia. Women typically have several kurtis in varied materials for use at different occasions.