Huntsman launches HIGH IQ lasting black eco programme
Huntsman Textile Effects has extended its industry-leading HIGH IQÂ® brand-assurance program with the launch of HIGH IQÂ® Lasting Black eco.
Huntsman Textile Effects has extended its industry-leading HIGH IQÂ® brand-assurance programme with the launch of HIGH IQÂ® Lasting Black eco. Based on Huntsmanâ€™s award-winning AVITERAÂ® SE Black reactive dye, the new color-retention program will help mills, brands and retailers meet global demand for eco-friendly black shades that retain their intense color even after repeated washing.
Black shades are an ever-popular choice among designers and consumers, offering visual appeal and timeless style. Leading brands today need to not only deliver intense black shades that wonâ€™t fade but must also show that they are sustainable and good for the environment.
HIGH IQÂ® Lasting Black eco is a unique combination of the worldâ€™s leading color-retention program with Huntsmanâ€™s revolutionary AVITERAÂ® Black SE reactive dye.
AVITERAÂ® Black SE dye promotes economic and environmental sustainability by reducing water and energy consumption by up to 50 per cent. Furthermore, the excellent washing-off performance of AVITERAÂ® SE Black dye shortens processing time and increases productivity.
Garments produced under the HIGH IQÂ® Lasting Black eco program are suitable for home laundering using EU and US domestic washing machines and carry a reduced risk of color staining other garments during washing.
- Key benefits of HIGH IQÂ® Lasting Black eco include:
- Reduced environmental footprint, using 50% less water and energy in processing
- Deep black shades retain their intensity throughout the lifetime of the garment
- Longer-lasting performance, wash after wash, so garments look newer for longer
- Allows mills to produce fabrics and garments free* from p-chloroaniline (PCA)
* Current detection limit 5 ppm
â€œWith HIGH IQÂ® Lasting Black eco, Huntsman Textile Effects continues to lead the industry in providing sustainable dyeing solutions for eco-friendly black shades that deliver excellent value through color performance,â€ said Jay Naidu, Vice President Strategic Marketing and Planning, Huntsman Textile Effects.
All products in the HIGH IQÂ® quality assurance program are bluesignÂ® approved and suitable for STANDARD 100 by OEKO-TEXÂ® certified textile products(1), meeting the requirements of the worldâ€™s most exacting global brands.