Gini & Jony partners with unicommerce to strengthen online business

Unicommerce’s solutions will help the brand manage inventory efficiently across channels, ensuring reliable deliveries and an improved shopping experience.

Homegrown kidswear brand Gini & Jony has partnered with Unicommerce, a leading ecommerce and retail enablement platform, to streamline online operations and scale its digital presence across India.

Available across 50 exclusive stores, 250+ retail outlets, its brand website, and multiple marketplaces, Gini & Jony has implemented Unicommerce’s multi-channel order and warehouse management systems to enable faster fulfilment, real-time inventory tracking, and seamless order processing.

Kidswear requires frequent design changes, seasonal drops, and quick turnarounds, making inventory management complex. Unicommerce’s solutions will help the brand manage inventory efficiently across channels, ensuring reliable deliveries and an improved shopping experience.

India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is expected to reach USD 29.35 billion by 2030, driven by rising disposable incomes, brand-conscious parents, and the growth of organized retail and ecommerce platforms.

Commenting on the partnership, Harsh Agarwal, CEO of Gini & Jony, said, “The kidswear segment in India has significant growth potential. This partnership will help us enhance digital capabilities, streamline operations, and reach a wider customer base efficiently.”

Kapil Makhija, MD & CEO of Unicommerce, added, “Apparel e-commerce is challenging due to multiple operational complexities. We are excited to support Gini & Jony in strengthening their digital presence and expanding in India’s evolving kidswear market.”