COTTON USA unveils apparel innovations

COTTON USA, which unveiled latest apparel innovations at the Première Vision, featured new blended technologies in US cotton apparel that could drive sales growth.

“WHAT’S NEW IN COTTON™ is our new platform to show COTTON USA’s commitment to innovation,” Cotton Council International (CCI) Executive Director Bruce Atherley said. “We introduced this platform in apparel at Première Vision in September 2017, and we are excited to bring this back to this spring’s show.

The mission of this program is to inspire the textile industry to think about new, innovative ways to use US cotton, so we are thrilled to share new ideas, technologies and opportunities with our partners at Première Vision to help them see the potential that US cotton can add to their business.”

COTTON USA also invited attendees to learn how to license the COTTON USAâ„¢ Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices. In a recent global consumer study conducted in the EU, North America, China and India, the COTTON USAâ„¢ Mark was preferred by a 4-1 margin over a 100 per cent cotton label. Furthermore, nearly 2/3 of consumers said they would be willing to pay more money for products with the COTTON USAâ„¢ Mark.