COTTON USA innovates at Première Vision

One year after its launch of WHAT’S NEW IN COTTON at Première Vision in Paris, Cotton Council International (CCI), once again showcased an array of the US cotton-rich apparel created with innovative technology at its booth in Hall 6, 6D62 at Première Vision from 19-21 September.

WHAT’s NEW IN COTTON at Première Vision showcased different ways to use US cotton in apparel that benefit consumer demand, while providing global brands and retailers product opportunities that can drive sales growth. CCI, Cotton Incorporated and Supima exhibited jointly in one large cotton pavilion to display innovation in technologies, fabric blends, performance, design and fashion.

“Since introducing our WHAT’S NEW IN COTTON initiative last Fall, we have teamed up with more than 12 partners from across the world to present textile innovations that inspire new uses of US cotton,” CCI Executive Director Bruce Atherley said.

Past innovations have included workout wear that promotes faster recovery times, all-natural odor control towels and bed linens and a new technology to produce a softer cotton. All these innovations feature US cotton-rich fabrics.

A recent global study indicated the COTTON USA Mark is preferred by a 4-1 margin over a 100 per cent cotton label. Furthermore, nearly two-third of consumers said they would be willing to pay more money for products with the Mark.

CCI is a non-profit trade association that promotes US cotton fibre and manufactured cotton products around the globe with our COTTON USA Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCI’s mission is to make US cotton the preferred fibre for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the US cotton industry and drives export growth of fibre, yarn and other cotton products.