Following successful annual seminars hosted by Cotton Council International (CCI) in fall 2015 and 2016 respectively, CCI is organising its third annual seminar in India on September 23, 2017 at the Hotel Taj Surya in Coimbatore. The seminar is an invitation-only-event, which will offer useful insights on the present scenario of US cotton and global cotton supply and demand.
“Innovation is one reason that COTTON USA has become the cotton the world trusts†CCI Executive Director Bruce Atherley said. “At COTTON USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education , and the latest research and technological innovations†Atherley added. “It’s a part of the premium value we are proud to offer to the entire industry.â€Â
At the seminar session, William Bettendorf, Director, Supply Chain Marketing and Director, Southeast and South Asia, CCI, would be giving a brief introduction to US cotton industry and would present why US cotton is the cotton the world trusts. CCI staff would also be sharing with the forum the US cotton industry’s sustainability efforts and research findings from recent market and consumer studies.
Premium brands across apparel and home fashion always look to create value and a point of difference for their consumers, with an emphasis on premium fabrics. Supima is a special extra-long staple fibre grown in California, Arizona, New Mexico and Texas region is US, Its known for its softness, strength, brilliance and lasting colors. In the marketing year 2016-17, India became no#1 consumer for Supima, Marc Lewkowitz, President and CEO, Supima would provide an update on his organization’s programs, as well as giving valuable insights on “Your Trusted ELS-Supimaâ€Â. This will be followed by a panel discussion among the elite user fraternity who would address the current issues in regard to the availability and usage of ELS Cotton.
Recently India has seen an increase in the import of raw cotton, especially the US cotton. Indian mills have shown a preference for US cotton demonstrated by importing more than 1 million bales of US cotton for the marketing year 2016-17. Adam Branson, Sr. Ag. attache; USDA, FAS, Mumbai will provide with updates on the global cotton production, demand, exports and import trends.