Browsing: Industry Update

Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.

Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.

Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.

The fabric uses a blend of Sorona, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.