Category: Apparels & Garments
VIRGIO rolls out ‘CHIC-FLIX’ to turn holiday movie nostalgia into shopping journeys
OTT-style interface links festive film fashion to shoppable collections. VIRGIO has introduced ‘CHIC-FLIX: From Watchlist to Shoplist,’ a holiday-season campaign that blends pop-culture nostalgia with ... Read More
Spykar joins Knot Now with 60-minute delivery for Mumbai shoppers
Brand expands quick-commerce reach with rapid fashion delivery. Spykar, one of India’s leading homegrown denim and fashion labels, has expanded its digital presence by launching ... Read More
First Tactical aims to streamline product development through Centric PLM
First Tactical’s product development complexity is vast. Product specs must be tightly controlled as they are often written into customers’ uniform policies and government bids. ... Read More
VIRGIO celebrates two years with ‘Eco-nic Fair ’25’ anti-sale
The brand will absorb all operational costs during the campaign, allowing customers to pay only what it costs to produce each piece. Sustainable fashion-tech brand ... Read More
KKCL expands portfolio with launch of ‘Punya’, enters ethnicwear segment
With Punya, the extends that legacy into the ethnicwear category, offering collections designed for today’s generation — people who take pride in their roots but ... Read More
Italy’s top fashion brand OVS launches new store in New Delhi
Ahead of the official store opening, a ribbon-cutting ceremony was held in front of a cheerful crowd of customers eagerly waiting to step inside. OVS, ... Read More
Celebs and rappers bring the heat to Spykar’s ‘Daur Apna Hai’ Night at Palladium store
The Spykar Palladium in-store concert set a new benchmark for experiential retail in India, proving that a denim store can be more than just a ... Read More