Mumbai,
Maharashtra
BRFL Textiles
Private Limited (BTPL), has collaborated with fashion designer Manish Malhotra
to unveil a new line of apparel design collection under its “LinenVogue – La
Classé†brand. As a part of the association, Manish Malhotra will design an
exclusive range of apparel couture utilising BTPL’s exquisite premium linen
fabric, to create a new, unique catalogue segment focused on ceremonial,
festive and summer wear collection.
LinenVogue – La
Classé is one of the leading linen fabric brands, renowned for its high-end,
niche, designer fabrics that are crafted, spun, woven, processed and finished
in the company’s Tarapur unit, which is one of the most technologically
advanced and leading fabric processing unit in India. LinenVogue – La Classé is
certified by CELC (European Confederation of Flax & Hemp), a guarantee
of traceability for premium linen fibre grown in Europe, and is a natural and
sustainable fibre cultivated without artificial irrigation and is GMO free.
Prashant
Agrawal, Managing Director, BTPL, said that, Manish Malhotra is a creative
pioneer in the Indian fashion industry, and BTPL is delighted to collaborate
with him to elevate their LinenVogue – La Classé fabric collection. The fabrics
have earned the trust of all esteemed customers for its superior quality and
design innovation and are in high demand during all kind of celebrations like
marriages or festivities because of their natural and vibrant colours,
exquisite textures, royal look and super comfort.
He added that,
BTPL is confident that this new line of delicately curated linen fabrics will
ensure the highest level of style and comfort to the end consumers.
BTPL is engaged in processing a wide range of
fabrics at its plant located at Tarapur in Maharastra, India. The Tarapur plant
is a multi-fiber fabric processing unit using cotton, linen, giza cotton,
viscose, polyester, tencel, modal, lycra, along with their blends. It has an
annual processing capacity of 144 million meters (400,000 meters per day) and
is the largest single roof fabric processing unit in India adequately supported
by its captive power, effluent treatment, RO water and other utilities enabling
cost competitiveness.
Manish Malhotra
has a prolific career spanning 30 years and is the first-ever fashion
influencer and bold fashion creator. He is the first ever recipient for the
Best Costume Designer award, HT Most Stylish Award amongst the 50 other
illustrious awards and numerous nominations. Manish Malhotra‘s body of work on
numerous movies and innumerable designs makes him a leading name in the Indian
fashion design fraternity.
Source:
BTPL Press Release
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