BKS Textiles, the vertically integrated manufacturer, has partnered with Zurich-based Haelixa to launch Organitrack, through which organic cotton is tagged with Haelixa’s DNA markers.
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BKS Textiles, the vertically integrated manufacturer, has partnered with Zurich-based Haelixa to launch Organitrack, through which organic cotton is tagged with Haelixa’s DNA markers.
BKS Textiles is unveiling an authentication tool for its 100% organic cotton bedding. The markers provide a unique fingerprint, establishing proof of origin and securing transparency across the entire supply chain.
The non-intrusive markers are GOTS approved and compatible with Standard 100 by Oeko-Tex. Third party testing verifies the integrity of marked Organitrack products and authenticates their history, supporting product claims.
Sudha Anand, director of marketing of BKS Textiles Pvt. Ltd, said that, organic cotton has become a crucial driver of sustainability in the textile industry, with the numerous benefits it brings to the environment and the farming community. At the same time, cases of fraudulent claims, passing off conventional cotton as organic, have been increasing rampantly lately. This makes traceability absolutely crucial and they are very pleased to partner with Haelixa in providing a fool-proof organic cotton solution to our customers.
Michela Puddu, CEO and co-founder of Haelixa, added that, knowing how important sustainability is especially for the Millennial generation, being able to provide a forensic proof for the authenticity of the fibre helps to reassure the end-consumer.
Source: Home Textiles Today
Image Sources: Google Images
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