Birla Cellulose, the pulp and fibre business of USD 48.3 billion Aditya Birla Group is a leading sustainability focused man-made cellulosic fibre producer. Its nature-based fibres come from renewable wood sourced from sustainably managed forest. Birla Cellulose operates 12 pulp and fibre sites that apply closed-loop processes and environmentally efficient technologies that recycle raw materials and conserve natural resources. Its five global advanced research centres are equipped with state-of-the-art facilities and pilot plants. Its new generation innovative products like Livaecoâ„¢, Liva Reviva, Birla Excel (lyocell), Antibac by Birla Cellulose, Birla Spunshades and Birla Modal are designed with superior sustainable credentials. With an aim to create bigger and broader impact, Birla Cellulose collaborates actively with its value chain partners and works closely with organisations like, Canopy Planet, Sustainable Apparel Coalition (SAC), Zero Discharge of Hazardous Chemicals (ZDHC), Changing Markets Foundation, Textile Exchange, WBSCD, Fashion for Good amongst others to continually learn and apply the best practices within its global operations and across its value chain.
Birla Cellulose, part of Grasim Industries Limited, a flagship company of the Aditya Birla Group, has been named as the winner of the prestigious Golden Peacock Global Award for Sustainability 2020, in the textile and apparel sector, for its global leadership, achievements, and continuous improvements in sustainability in the global textile industry. Birla Cellulose leads the industry in sustainable sourcing practices and is ranked globally #1 by Canopy’s Hot Button Report 2020 for sustainable forestry practices and development of next-generation solutions for alternative feedstock. Birla Cellulose has been able to neutralise its entire Scope 1 and Scope 2 GHG emissions by carbon sequestration due to the growth of its directly managed forests and has taken leadership in the climate change initiatives in the MMCF industry. Birla Cellulose also leads in the lowest water consumption in viscose fibre production, and its Nagda site is gearing up to be the first MMCF site globally to achieve zero liquid discharge (ZLD) site later this year in 2021.