Archroma sponsors SDC design competition

Archroma, a global leader in colour and specialty chemicals, will be the new major sponsor for the SDC International Design Competition 2018 launched by the Society of Dyers and Colourists (SDC) on June 20, 2017. Archroma will support the competition with its Color Atlas colour management system, a key to the competition theme and the educational package. 

SDC’s annual competition engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of colour and the challenges around sustainability in the textile supply chain. The theme for 2018 is colour communication.

With a global textile supply chain, being able to communicate a given colour through the supply chain efficiently and effectively is vital. Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.

The Color Atlas includes a physical library, consisting of over 4,300 colours, in 6 volumes, for quick and intuitive browsing of the cotton poplin samples; mobile-friendly Color Atlas Online with exciting features such as colour-on-the-go, which allows you to capture an image using your smartphone, and identify the closest Color Atlas shades; and engineered Color Standards connected to robust online technical databases via mobile communication technology.