Applied DNA to cover down & feather supply chain
Applied DNA Sciences has announced a partnership with Navarpluma that extends Applied DNAâ€™s textiles business to include the global down and feather supply chain.
Applied DNA Sciences, a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions, has announced a sales and marketing partnership with Navarpluma that extends Applied DNAâ€™s textiles business to include the global down and feather supply chain.
Formalisation of the partnership between the two companies follows the completion of a groundbreaking technological advance by Applied DNA to utilise its SigNatureÂ® DNA system to allow for traceability of materials in the down and feather industry. Navarpluma SL, one of the worldâ€™s premier suppliers of down and feathers to the textile industry, will be the first to offer this new system to its customer base that counts some of the worldâ€™s most prestigious brands as clients.
â€œUse of Applied DNAâ€™s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials,â€ stated Benjamin Dix, Export Manager at Navarpluma. â€œWe are very pleased to pioneer Applied DNAâ€™s SigNature DNA system in our industry to establish a new gold standard for traceability that can be relied on by our clients and their customers.â€
Tony Benson, Applied DNAâ€™s managing director for EMEA, stated, â€œAn industry leader, Navarplumaâ€™s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve their products for their clients. Traceability has been a key goal for them over the past several years, and with their use of the SigNature DNA system – SigNature DNA forensic molecular tag together with hand-portable SigNifyÂ® in-field testing equipment aggregated under our CertainTÂ® brandâ€“ enables an industry first: the full traceability of down and feathers. Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base.â€
This is Applied DNAâ€™s first foray into the growing down feather market, which was valued at $5.9 billion in 2017 and is expected to reach $10.25 billion by the end of 2025, with a CAGR of 7.5 per cent between 2017 and 2025.