A revered brand in Italy, known for its heritage and top notch fabrics, Moda Biella,
produces a remarkable array of beautiful superfine cloths. A heritage
of luxury fabrics and fashion style, Moda Biella is all set to launch
their wonderful Festive & Winter 2020 ensemble this festive season,
with cloths that are colourful, well designed, robust and comfortable.
Also read: Changing the traditional route
The
history of Biella can be traced back to 1245, with a rich heritage of
artisan weavers having wonderful skill and a passion to weave beautiful
cloths. These cloths were woven in yarns spun from the fleeces of
Biellese sheep, which were relatively coarser micron. In 18th century,
woolen fabrics were coarser, chunkier and heavier and weaving techniques
too were not sophisticated as a result the fabrics had a raw touch to
them. 19th century saw developments in the textile industry with merino
wool from Australia entering the textile space and by the 20th century,
merino wool garments became more refined, smoother, smarter and more
luxurious.
Moda Biella features superfine merino fabrics and
luxury worsteds available in exotic wool blends, with finer micron,
finer quality, better handle and drape than before. Today the Moda
Biella’s wool comes from the Merino sheep in Australia, New Zealand or
Tasmania.
Moda Biella’s Festive & Winter Collection features four new and different collections:
- Italian heritage (Back to the Future): This
collection celebrates the heritage and prominence of Moda Biella,
featuring classic plains and pin stripes, chalk stripes and checks.
Italian fashion industry is renowned for its bespoke sartorial suits,
and this collection is the perfect choice for the smart and traditional
formal look. - The new formal: Promoting formal suits with a
twist and leaning into the new formal – the new sartorial suit – of
jackets and coordinating trousers. Made from less formal fabrics and
colours, textures and checks, these fabrics come in casual colours of
rosette, torque, ginger and burgundy. - Country casuals: The
perfect outdoor smart look with checks and fancy features, can be
coordinated with formal trousers / jeans / chinos – casual but with
style. - Out of the office: This is the newest look on the
block emphasising on the art of dressing well. Consisting of intricate
yarns, colour weave effects and interesting colour combinations, this
collection is unique and has a technically innovative range of cloths.
The
range is available in a plethora of colours, with prominence on natural
shades (based on the planet earth), like umber, sienna, mahogany, pine,
forest, sea, atlantic, solar, midnight, earth, soil, etc.
Shedding light on the Festive & Winter Collection, Vikram Mahaldar, MD & CEO, OCM,
said, “We are glad to have started production in full swing post the
Covid-19 lockdown and are ready with our latest 2020 range in four
different collections, with the festive season just around the corner.
We, at Moda Biella have always been committed to providing our customers
with the finest luxury fabric range.â€Â
Malcolm Campbell, European
Advisor – Moda Biella, said, “Known for its sartorial elegance and
heritage, Italian luxury fabrics became an aspiration. Moda Biella, with
its foray into the Indian market has made a mark for their wonderful
look, touch and feel. Moda Biella’s Festive & Winter Collection 2020
array is an amalgamation of 4 collections together upholding the vision
of providing our discerning customers with luxury fabrics.”