Killer becomes four-to-forever brand with the launch of ‘Junior Killer’

Junior Killer is a high-street fashion brand designed and developed to address the wardrobe needs for kids of the age group 4 years to 16 years.

Kewal Kiran Clothing (KKCL), one of India’s largest branded apparel manufacturers, announced its foray into the kids wear category with the launch of a clothing brand– Junior Killer under its flagship brand – Killer. The brand – Junior Killer offers an extensive range of clothing for kids starting from the age of 4 years up to 16 years, while the brand Killer will continue to offer products for 16 years and above. This move marks not only brand Killer becoming a four-to-forever (age-group) brand, but also strengthens its association with its loyal customers across the country.

Manufactured at its state-of-the-art manufacturing facility located in Daman in Gujarat, Junior Killer offers collections that can fulfill the end-to-end wardrobe needs of boys. Junior Killer’s debut collection has been meticulously crafted to meet the unique needs and preferences of today’s discerning young boys. With an extensive range of clothing options, Junior Killer has uniquely crafted categories of clothing for boys –Casual, Sports and Classic. From denims to t-shirts, shirts and co-ords, the collection caters to various occasions and styles, ensuring that every young boy can express his individuality. From casual wear to occasion wear, Junior Killer offers an array of options that seamlessly blend style and comfort.The newly launched collection was unveiled in a high-octane fashion showwithvibrant kids showcasing uniquely designed apparels to the retailers from across the country.

As part of the announcement, the company also presented the brand tagline – “this is us’ for Junior Killer with the launch of the brand’s exclusive social media handles on X, Instagram, Facebook and YouTube. The company also plans to roll-out its mass marketing campaign that will go live on Junior Killer’s X, Instagram and Facebook in-showroom displays and other mediums in a phased manner.

As part of the launch, KKCL also rolled out a new television campaign for Junior Killer with the tagline  – this is us. Shot in Amsterdam, the TVC captures the dynamic and energetic spirit of super confident kids of today and highlights the functionality of Junior Killer apparels in their everyday life. Emphasizing on comfort without compromising on style, the TVC showcases boisterous boys sporting bold, bright and uber stylish selection of apparels from each of the category. Targeted at all age groups, the TVC will be aired across all ATL and BTL medium as well as on popular social media channels such as YouTube, Instagram, Facebook and others.

Commenting on the occasion, Hemant Jain, Joint Managing Director – Kewal Kiran Clothing, said “We have built an incredible relationship with fashion lovers since exclusively launching our flagship brand – Killer in the year 1989. The loyal customer that we have build over these years now like their children to have a similar aesthetic and reflect their lifestyle. With a strong background in branded apparel manufacturing, we have decided to flex our creative muscles and introduce a brand-new children’s clothing brand – Junior Killer. This launch reflects KKCL’s goal of creating a truly curated lifestyle brand that will enable us to create our own market share in the kids-wear category as well. We have a strong nationwide, loyal dealership network that will be proud to introduce Junior Killer to their customers as every fabric is carefully handpicked to ensure comfort and style. I am confident that Junior Killer will further establish our flagship brand Killer and will become a sought-after full lifestyle brand in the Indian high-street fashion segment.”

With prices starting at just Rs 499 and going up to Rs 2399, the brand offers high-quality fashion at accessible price points. Junior Killer collection will be available across leading multi-brand outlets as well as Killer Exclusive stores, K-Lounge and National Chain Stores starting with their inaugural SS’24 collection.