Canada’s La Vie en Rose debuts in India with Apparel group

Since 2004, Boutique la Vie en Rose has been expanding internationally, establishing almost 400 la Vie en Rose stores in 20 different countries.

Canadian lingerie and sleepwear brand, la Vie en Rose, announced its partnership with Apparel Group, a company that sells well-known brands like Aldo, Charles & Keith, and Bath & Body Works, to enter the Indian market.

François Roberge, President, and CEO of la Vie en Rose, stated that their expansion into the Indian market is a reflection of their commitment to providing customers with exceptional fashion choices and a delightful shopping experience.

Boutique la Vie en Rose, which was founded in 1985, has become a prominent player in the lingerie and swimwear industry in Canada since François Roberge acquired it in 1996. Headquartered in Montréal, the company operates under two distinct brands, la Vie en Rose and Bikini Village, with a workforce of more than 4500 employees and 280 stores across Canada.

Tushar Ved, President of Apparel Group (India), shared their vision to bring a touch of elegance, sophistication, and affordability to the lingerie and sleepwear industry.

Since 2004, Boutique la Vie en Rose has been expanding internationally, establishing almost 400 la Vie en Rose stores in 20 different countries.

Abhishek Bajpai, CEO of Apparel Group (India), expressed their aspiration to enhance the intimate wear shopping experience with la Vie en Rose, aiming to inspire newfound confidence and allure among their discerning customers in India.

Apparel Group, a global fashion and lifestyle retail conglomerate, boasts an extensive network of over 1900 retail stores and represents 75 brands across all platforms.

The company’s presence stretches across the GCC, and they have successfully entered various thriving markets, including India, South Africa, Singapore, Indonesia, Thailand, and Malaysia.