Snapdeal launches ‘Swagtantra Sale’ to celebrate freedom, fashion and festive spirit

The sale brought discounts of up to 80 per cent, lakhs of products starting at Rs 99, and a strong focus on fashion — the heart of Bharat’s festive shopping.

Snapdeal, Bharat’s go-to marketplace for value-conscious shoppers, kicked off its Swagtantra Sale from August 6–11, ahead of Independence Day, Rakshabandhan, and the festive season. The sale brought discounts of up to 80 per cent, lakhs of products starting at Rs 99, and a strong focus on fashion — the heart of Bharat’s festive shopping.

Newly onboarded fast-fashion brands like Tokyo Talkies, Highlander, and Sassafras featured alongside ethnic wear, home essentials, and beauty products curated for festive needs. Special offers included Rs 70 cashback for BHIM UPI transactions, 5 per cent off for Snapdeal–Bank of Baroda cardholders, and 10 per cent extra off for first-time app users.

“Swagtantra isn’t just a sale — it’s a celebration of Bharat,” said Achint Setia, CEO, Snapdeal. “We aim to make high-quality, stylish products accessible to all while empowering small Indian sellers who understand Bharat’s aspirations.”

The sale reflected Snapdeal’s core values of frugality, practicality, and aspirational living, delivering festive cheer at pocket-friendly prices.