Jeanologia to unveil Chinese textile industry vision at ITMA Asia
The company will present disruptive, eco-efficient washing and dyeing solutions in Shanghai, paving the way for a new era in fashion.
Jeanologia, a global leader in eco-efficient technologies for the textile industry, will participate in the upcoming ITMA Asia, held from October 14 to 18 at the National Exhibition and Convention Center in Shanghai. During this major industry event, the company will celebrate 25 years of innovation with its pioneering laser technology and introduce groundbreaking solutions that will shape the future of textiles.
Jean-Pierre Inchauspe, Jeanologia’s Business Director for Asia, highlights the significance of this showcase, “ITMA Asia is the perfect stage to demonstrate how our technologies are revolutionizing the textile industry by seamlessly integrating sustainability and efficiency into every step of the production process. As the world’s leading textile producer, China plays a pivotal role in advancing eco-efficiency in the industry, and we are proud to contribute to that change.”
This year marks the 25th anniversary of Jeanologia’s laser technology, which has transformed denim production and design. Since its introduction in 1999, the technology has eliminated harmful practices like sandblasting and has evolved to boost productivity through automation and resource optimisation, all while delivering consistent, high-quality results. It has also revolutionised the industry by enabling precise, natural-looking reproduction, raising the standard for garment aesthetics. Committed to sustainability, the latest laser technology eliminates the need for PP spray and sandpaper, promoting a more ethical and responsible denim production process that reduces both water and hazardous chemicals usage.
A new era of waterless stone washing
Jeanologia’s dedicaton to sustainability extends to other innovations, including the G2+ INDRA system for garment washing, which will be featured at ITMA Asia. This revolutionary system ages jeans using only atmospheric elements, eliminating the need for water and pumice stones. As a groundbreaking alternative to traditional stone-washing, it reducing water consumption by up to 96 per cent.
“With G2+ INDRA, we’ve introduces a disruptive shift in denim production. Not only do we optimize resources, but we also deliver a sustainable and authentic finish–setting the standard for the future of fashion,” says Inchauspe. With the capacity to process up to 50 million jeans annually, Jeanologia anticipates rapid adoption of this technology in the coming years, accelerating the fashion industry’s shift toward sustainable practices.
In Shanghai, the company will also showcase its solutions for knitwear, including the ColorBox equipment line for garment dyeing, and the application of the G2 + Indra system for color aging.
ColorBox offers a sustainable dyeing alternative, reducing water, chemicals, salts, and energy usage–cutting water and chemical use by 60 per cent, energy by 45 per cent, and salt by 76 per cent compared to conventional dyeing methods. This solution not only minimises environmental impact but also ensures precise color reproduction, allowing rapid responds to demand and trends by applying the dyeing process directly onto garments.
Jeanologia will further demonstrate how its G2 Ozonetechnology, powered by the patented Indra system, enables natural color aging and creates tie-dye and iced effects without hazardous chemicals, while significantly conserving water.
A strong commitment to China and global sustainability
Jeanologia has been active in China for over 18 years, installing more than 400 machines and establishing a team of local laser designers and product reengineering experts. This commitment underscores China’s vital role as a global textile producer and a key player in the adoption of sustainable practices.
Jeanologia’s “China for China” strategy supports the country’s leadership by providing cutting-edge technological solutions that align economic growth with environmental protection. Currently, over 20 per cent of all jeans produced in China are made using Jeanologia’s technologies, solidifying its position as a trusted partner for major brands.
At ITMA Asia, Jeanologia will invite industry professionals to explore how its technologies can help transform the textile industry into a more circular model, free of water and waste. “We are leading the way to a new era in fashion—one that is digital, automated, and truly sustainable, benefiting both people and the planet,” concludes Inchauspe.
Jeanologia continues to prove that technological innovation can go hand in hand with sustainability and efficiency. At ITMA Asia, it will further cement its role as a leader in the global transformation of the textile industry.
Jeanologia: over 25 years transforming the textile industry
Since 1994, Jeanologia’s mission has been to create an ethical, sustainable, and eco-efficient textile industry. The company works closely with brands, retailers, and their suppliers on their transformative journey, offering disruptive technologies, innovative software, and a new operational model. Its revolutionary solutions, such as laser technology, G2 ozone, Dancing Box, e-flow, and H2Zero, have revolutionized the textile sector, offering unlimited design and finishing possibilities. These advances not only reduce costs but also save water, energy, and chemicals, ensuring zero pollution.
In 2024, Jeanologia celebrates the 25th anniversary of its pioneering laser technology, launched in 1999, which revolutionized denim finishing by replacing harmful practices and eliminating the use of harmful substances. With the same purpose, Jeanologia now faces the dual challenge of reducing the environmental impact of garment dyeing processes—one of the most polluting in the industry—through its revolutionary ColorBoxtechnology and implementing its ATMOS ozone washing process as the reference technique for eco-efficient denim aging.
