Messe Frankfurt ropes in new strategic alliances

In a further bid to expand its footprint, Messe Frankfurt Trade Fairs India Pvt Ltd, the German group’s Indian subsidiary, announced that it has entered into a strategic alliance with Gifts & Accessories, the Exhibition Division of Netlink Solutions (India) Ltd, a public limited corporation listed with Bombay Stock Exchange for the Stationery & Write Show, Corporate Gifts Show and Houseware & Kitchenware Show. Messe Frankfurt Trade Fairs India Pvt Ltd marking its 20th anniversary in India this year, now holds 22 trade fairs and 35 conferences in its portfolio. Talking about the continued growth strategy, Raj Manek, Executive Director and Board Member Messe Frankfurt Asia Holding, said: “Messe Frankfurt is committed to investing in India and has completed two decades of serving Indian industries and promoting Indian brands across the globe. The strategic factors that led to the association is based on common business principles to provide enhanced exhibition experiences. While we aim to enhance the quality of the platform with new propositions for our domestic clients, the alliance will also open the doors for our international exhibitors to tap the growing market segments represented at the trade fair.”

Be it for stationery and writing instruments or corporate gifting, India is a very lucrative market for various brands worldwide simply because of its sheer size. While the writing instruments market is estimated at 1,600 to 2,400 million pieces a year and Rs 22 billion in value, the Indian gift market is an Rs 10 billion, which is looking up to progress at a rate of 10 per cent. A number of Indian and international players vying for their shares are looking at entering the Indian market. Messe Frankfurt will leverage its years of knowledge and expertise in this industry sector to support the further development of the show. The association of the two organisers is also expected to include joint marketing and customer engagement strategies.

The Stationery & Write Show presented by Paperworld and Corporate Gifts Show take place annually in Mumbai and over the last three years have strategically bridged the gap between the key buyers and sellers of the industry – bringing them together under one roof. The 2018 edition featured above 375 exhibitors and 12,000 plus visitors.