“We always produce keeping the latest trends as priority”

Manufacturing International quality denim products since 1992, Spykar Jeans is soon launching many exciting things for its customers and potential customers in the market by providing them more comfort and evolving its services to a next level. Spykar has been proactive in participating in major events and college festivals. Initiatives include Spring/Summer and Autumn/Winter campaigns, associating with college festivals and MTV Bollyland 2015, Mika Singh Grand Concert and standing on podiums giving expert advices to the upcoming talent.

Sanjay Vakharia, Director ´ Marketing, Spykar Jeans, talks on how Spykar Jeans has grown over the years, and the marketing strategies of the company. Excerpts from the interview with ITJ Editor Samuel Joseph.

Samuel Joseph (SJ): With over 23 years in a highly competitive market of jeans products, how has been the going for Spykar all these years? Glimpses on the stages of development in these two decades.
Sanjay Vakharia (SV): After completing 23 years in such a competitive market, Spykar has stayed steadfast in its core offering and its customer base. Spykar is committed to deliver the best quality of products or services to its consumers over years.

Youth and continuous innovations in the brand are the main drivers over the years. Due to dedicated efforts of our team members, today the brand has over 1,200 touch points across the nation in the form of exclusive brand outlets, large format stores and multi-brand outlets.

SJ: What have been the marketing strategies in the retail and stores development over the years?
SV: The marketing strategies of Spykar in the retail and stores development over the years are blend of conventional and contemporary media, which helps us to reach to our consumers and constantly engage with them.

SJ: What are the manufacturing techniques that have made Spykar a top brand?
SV: Spykar uses plenty of techniques in order to stay up-to-date and offer products and services as per latest fashion. Following are few techniques used by Spykar: laser printing, flock printing, discharge printing, 3D printing, jacquard fabric, distressed wash for denims, etc.

SJ: Do you feel that there have been changes in the demand pattern for Jeans? How has the company successfully tackled the issues in this aspect?
SV: Spykar has never faced any issues with respect to this aspect as the demand pattern for jeans has seriously been observed in the form of a cycle over the years. Spykar has always produced products by keeping the latest trends in priority. Several changes have been observed in the demand pattern for jeans but Spykar has been able to meet these demands successfully.

SJ: Apart from the domestic market, what are Spykar Jeans success stories abroad? What new plans are in offing in this area?
SV: Spykar is currently planning to concentrate only on the Indian markets.

SJ: How effectively has Spykar Jeans reduced its products´ carbon footprint? What are the future strategies of Spykar Jeans in these days of eco-friendly dyeing and sustainability?
SV: Spykar does third party manufacturing, thus, we are not directly related to carbon footprint and believe in eco friendly dyeing and sustainability.

SJ: Where do you think Indian jeans industry stand today? What do you think it should do in meeting demands of fashion & performance?
SV: The Indian jeans industry is growing very fast and evolving with rapid speed. Today, denims have become fashion statement and are also a part of office culture.