Freakins introduces 100% sterilisation for offerings

Freakins, a Superior denim workshop known for creating stylish denim fashion wear for women is the only brand to introduce 100 per cent sterilisation for all their products and specialised sterilisation bags that carry all their products to safeguard their customers from the spread of the virus.

At Freakins, the wellbeing of their customers, workers as well as the environment has always been their top priority. The brand’s latest solution guarantees 100 per cent sterilisation of the product until worn. From workers’ hygiene and WHO recommended measures to safe delivery, the brand has made sure each step is observed minutely to avoid the product getting in contact with the virus. Freakins have adopted an STW (sterilised till worn) strategy i.e. Strict Hygiene Norms in their manufacturing house (Avadat Apparels, also their parent company), followed by 100 per cent sterilised products put directly into special sterilization bags which will provide 100 per cent sterilisation guarantee of the product until worn.

Freakins is providing this service at no extra cost. The products will be treated with special sterilisation techniques, which provide 100 per cent sterilisation that is skin-friendly yet completely disinfected and virus free. Guaranteeing the safety of the products, every clothing bag comes with a colour-coded paper which will indicate the application of sterilisation before and after the treatment.

In the coming months Freakins also plans to incorporate a new nanotechnology treatment on all its products. The nanotechnology machine provides an anti-viral treatment to the denim that is suitable for everyday use and retains its fundamental properties for up to 40 washes. The anti-viral nanotechnology adapted by Freakins not only actively inhibits viruses and kills bacteria upon contact to the surface, but also minimises the potential for re-transmission of pathogens from textiles to surface.