Blackberrys launches Independence Day campaign

As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity.

Blackberrys emphasizes on the patriotism fervor with this special campaign to encourage the people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign also celebrates the noteworthy contribution of people from different walks of life that tugs at every person’s heartstrings. A firm supporter of ‘Make in India’ and ‘Vocal for Local’ initiatives, the brand also promotes its exquisite range of home-made masks through this campaign that have now become an essential accessory to be owned.

The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus.

The details of this exclusive offers are as follows:

• On purchase of limited edition I-Day Tech Shield Mask and T-shirt, brand will donate PPE kits to a NGO for the Frontline warriors
• Offer valid across blackberrys.com & stores operational as per government directives

The campaign will be launched and promoted across Blackberrys’ social media channels through a series of posts and videos.