Tennessee, USA
Due to an increased demand for comfortable
clothing from today’s generation, Eastman has created a specialty fibre that is
made from 60% wood pulp and 40% recycled plastic. Naia Renew cellulosic staple fibre
is super soft and is very comfortable when made into clothing.
This fibre is quick-drying and can be made into
sustainable clothing that is in demand right now. The recycled plastic is
obtained by allocation using the ISCC-certified mass balance process. The fibre
blends seamlessly with other materials like recycled polyester, modal, and
lyocell. As a result, brands can create sustainable fabrics and garments that
are comfortable as everyday wear.
According to Eastman, this fibre can be used in
making comfortable pants, T-shirts, jumpsuits, and dresses. “With more
consumers seeking all-day comfort and style, the need for sustainable yet soft,
cocooning clothing is higher than ever. Today, shoppers looking for sustainable
options are not willing to compromise on style nor on quality or durability,â€Â
said Carolina Sister Cohn, Eastman’s global segment market manager for fashion.
This new fully circular staple fibre has been created with a low carbon
footprint and in a closed-loop process. Hence, solvents are recycled back to
the system after use. The wood pulp used comes from certified forests and the
plastic waste comes from Eastman’s own Carbon Renewal Technology (CRT). This
technology breaks down post-consumer plastic from packaging materials and
carpet fibre and converts them into building blocks for new fibres.
Established in 1920, Eastman began as a
commercial plastic recycling brand. This brand uses advanced recycling
technology that can process polypropylene, polyesters, polyethylene, and
polystyrene, all of which cannot be processed by traditional recycling methods.
This brand makes way for endless recycling, where plastics can be recycled
multiple times without having to be buried or burnt.
Image Source: Eastman.eco
Source: Eastman.eco PR release
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