Global textile powerhouse Welspun India has embarked on the next phase
of its comprehensive digitisation journey, working with digital innovation and
technology implementation firm STYCHECO (‘Stitch-Co’) to deploy the BeProduct
platform and to revitalise its international design, development, and
production processes.
Welspun India is part of the Welspun Group – one of India’s
fastest-growing conglomerates. With more
than 25,000 employees, a presence in more than 50 countries, and a “farm
to shelf” model of vertical integration that runs from design to drop
shipping. Welspun has a broad product footprint covering bed, bath and flooring
categories. In textiles, Welspun
produces under license for household names in Asia, Europe, and North America,
delivers to major global retailers, and oversees cutting-edge manufacturing
worldwide.
To manage this complexity, the Welspun Group has embarked on a
company-wide digital transformation project that spans from sales and marketing
to sourcing. Welspun’s partnership with
STYCHECHO and BeProduct quickly became a vital part of that digital
transformation for its textile business, as Chief Marketing and Merchandising Officer Christopher Mooney explained,
“Our objective was to serve our customers better by transitioning all of
our data, systems, processes, and people – across the entire value chain – to
digital. It was therefore essential to
us not only to find a new common IT platform, but to create secure, sustainable
ways of working that would allow our design teams in New York to collaborate
with their colleagues in India. From
that point of view, Welspun’s digital transformation initiative relied on us
finding the right technology, but also the right technical and cultural
implementation partner. I’m thrilled
that we found STYCHECO; with their assistance our digital transformation and
growth goals are now in reach.”
“As digital transformation strategies go, Welspun’s is one of the boldest
we have ever seen,” added Darioush
Nikpour, Founder of STYCHECO.
“The scope and the scale of the digitisation is gigantic, which is
why we were thrilled to be able to step in and assist the Welspun team with
defining, executing, and building on their ideas for digitisation.
The goal of the CEO of Welspun, Dipali Goenka, was to connect with their
customers and consumers through the collaboration with technology. The STYCHECO
team cannot wait to continue its work with Welspun – helping an inspiring
business to achieve digital transformation on a truly global scale.”
Built by the brains behind some of fashion’s biggest technology install
bases, BeProduct helps brands and retailers inhabit the things they make. Every
sketch; every stitch; every step of design and development. Headquartered in
New York City, hosted on the cloud and designed with collaboration at its
heart, our PLM solution is uniquely flexible and as full featured as market
leaders’, with none of the big enterprise bloat. Sidestep the false choice
between implementing off-the-shelf solutions or custom-building at huge cost.
BeProduct is PLM done differently.
A digital transformation practice with over 20 years’ experience working
with retail and lifestyle brands, STYCHECO sits at the intersection of product
development and technology. Working with
brand owners, C-level executives, and IT resources, STYCHECO places a special
emphasis on aligning and scaling the digital and physical value chains. We also partner with various private equity
and capital venture firms to improve the productivity, technology adoption and
scalability of the different teams that make up their brand portfolios.