GRADO by GBTL launches new collection

GRADO by GBTL, the
leading manufacturer of premium fabrics, recently organised a conference to
launch myriad new product offerings at the Shimla conference at Manla Homes
Resort.

This gathering was
fuelled by the brand in hope of a brighter 2021 and to launch their new
collection. The conference showcased a brilliant new range of products which
included, ALSACE – 20 per cent wool tweed for jacketing and STREEZA – 4-way
stretch fabric. Apart from these two best sellers there was a range of products
in different colours and designs that were well appreciated. The conference
witnessed top dealers from North, assembling over the days.

The dealers and
retailers were very optimistic about the range and had come to Shimla to show
their solidarity towards the brand, standing from strength to strength through
challenging times. The brand has a very committed and dedicated dealer network
and over the days in the Shimla conference a lot of new strategies and roll out
plans for the brand were discussed. The conference ended with a renewed
enthusiasm to work hard towards building more market share and increasing
retail footprint.

Manish Shukla, CMO of GRADO by GBTL, said, “We are overwhelmed by the
response from dealers participating in an outstation conference during these
trying times, and how the customers are optimistic about the products. This
conference has successfully given us a platform to not only showcase a new
product collection to the retailers, but also to strengthen and foster a
relationship between the management and its success partners (dealers and
retailers). With such interesting new products making their place in the brands
product basket, GRADO by GBTL is all set to grow its market share at a very
fast rate.”

The brand GRADO by
GBTL (erstwhile Grasim) has an intent to offer the entire product basket to the
consumers – ranging from synthetics to cottons, under the same brand umbrella. GRADO
caters to maximum product segments and across a range of price; so there is
comfort and style for everyone. The product positioning and price points play
an important role in increasing potential for trade thereby, increasing not
only the retail size, but stirring the consumer thought set too.