Sustainability is reshaping India’s fashion market, note N. Gokarneshan and U. Ratna, as rising awareness and eWOM increasingly guide consumers…
Month: November 2025
The need for textiles that strike an ideal equilibrium of beauty, sustainability, customisation, and innovation will increase even more, informs…
In recent decades, researchers have investigated various approaches to incorporating antiviral and antibacterial properties into cotton textiles due to their…
There is a slew of new technologies making their way into the Dyeing segment, literally transforming the segment into a…
This is the right time for India to make sustainability its core strength by manufacturing products that can be recycled…
The artisan earns a livelihood, the craft finds continuity, and the consumer becomes part of a larger narrative that honors…
Consumers increasingly merge modern fashion trends with traditional elements, reflecting personal style and heritage, says Ramesh Agarwal. India’s fashion story…