Year: 2020

Despite the difficult moment that the world economy is going through due to the consequences of the pandemic generated by the COVID-19 virus, Itema’s Board of Directors chooses not to stop investments, convinced that the only way to overcome this critical period is to believe in a future made prosperous by long-term strategic choices.

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.

Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.

Union Minister Smriti Irani has called upon big commercial brands like BIBA and Arvind Mills to source cloth directly from the weavers, a move that will help provide remunerative prices to them by eliminating middlemen engaged in the process.

Jeanologia, world leader in sustainable and efficient technology development, presents “Sanibox”, the only sanitisation technology on the market certified to eliminate the coronavirus from textiles, apparel, workwear, and footwear.

Jeanologia, world leader in sustainable and efficient technology development, presents “Sanibox”, the only sanitisation technology on the market certified to eliminate the coronavirus from textiles, apparel, workwear, and footwear.