WOW 2015 attracts record attendance

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its ninth annual World of Wipes® International Conference, June 16-19, with the presentation of the World of Wipes Innovation Award to The Clorox Company and record conference attendance.

This year´s event held at the InterContinental Buckhead Atlanta Hotel drew over 500 people to Atlanta to discuss their business in wipes and attend the valuable presentations, surpassing all prior WOW conferences. The successful WOW 2015 explored topics, issues, trends, forecasts, regulations, and advances affecting the global nonwoven wipes market with a focus on flushability, specialty materials for industrial wipes, fragrances, and wet wipe preservatives. WOW is the only event of its kind devoted solely to the entire wipes value chain. WOW conference speaker highlights included a presentation on game-changing consumer trends and forecasts by Carman Allison, Vice President of Consumer Insights, Nielsen Canada; and a panel of experts discussing the latest in flushable wipes and legislation, moderated by Jan O’Regan, Director of Strategic Initiatives at Cotton Incorporated.