Woolmark, adidas Terrex, BYBORRE & GORE-TEX unite to create Dark Ice Project

The Woolmark Company was announced as an official technical partner for the Dark Ice Project – an ambitious expedition strategised by three of Britain’s most accomplished polar explorers: Alex Hibbert, George Bullard and James Wheeldon. More is known about the surface of the moon than the Arctic Ocean in winter, yet it provides a key barometer to the health of our planet. This first-ever winter expedition is about exploring new territory and making new discoveries in environmental science. The ground-breaking research will uncover how microplastics behave in the water, snow and ice of the dark Arctic depths. The three explorers will embark on an unassisted six-month journey starting later this year, aiming to get to the geographical North Pole as the sun begins to rise in March 2021. The Dark Ice Project draws on the expertise of technical performance leaders The Woolmark Company, adidas Terrex, BYBORRE and GORE-TEX to design and create a kit to meet the athletes’ physiological and environmental needs.