Women entrepreneurs changing the face of fashion and textile industry
Women leaders in fashion and textiles have single-handedly transformed ideas into thriving businesses, informs Dr Yashaswini A and Dr Indrani Sengupta.
India stands as one of the largest producers of textiles in the world, boasting a fashion and apparel industry of vast diversity , spanning from high-end luxury brands to mass-market retailers. In recent years, this industry has undergone a significant transformation characterised by creativity, innovation, and nurturing of new talent; with entrepreneurs playing a pivotal role in reshaping its contours. Fashion and textile entrepreneurship, in particular, emerged as a cornerstone of the industry’s evolution. In order for the market to remain versatile, it needs entrepreneurs who are equipped with a keen understanding of customer preferences. Given the industry is ever-evolving, these pioneers play a crucial role in aligning the market with the latest trends and customer demands.
Women-led entrepreneurship is on the rise across various sectors. According to a joint report by Google and Bain & Company, enterprises owned by women are projected to constitute a significant 33 per cent share by 2030, a notable increase from the modest 20 per cent of all businesses a few years ago. This growth trajectory is expected to result in a substantial increase in women-owned enterprises from 13.5-15.7 million in 2016 to an estimated 31.5 million in the coming years.
In today’s dynamic landscape, companies are embracing changes to thrive and remain relevant amidst shifting paradigms. This adaptation involves integrating technology, fostering inclusivity and innovation, and prioritising sustainability. Within the fashion and textile market, women entrepreneurs play a crucial role in driving growth. They spearhead innovation by introducing new designs and adapting to evolving consumer preferences. In a traditionally male-dominated field, women-led brands in fashion and textiles are witnessing year-on-year expansion, making the industry vast and diverse including everything from high-end luxury brands to mass-market retailers.
Women leaders in fashion and textiles have single-handedly transformed ideas into thriving businesses. Some have championed the cause of sustainability and inclusivity within their ventures, while others have excelled by creating an e-commerce revolution.
As we celebrate International Women’s week, it is important to reflect on the remarkable efforts of women who have left an indelible mark on the fashion and textile industry. These trailblazers are not only redefining the landscape of Indian fashion and textiles but also inspiring awe and admiration with their incredible journeys. From reviving ancient crafts to embracing cutting-edge technology, these women are weaving dreams into reality, leaving an indelible mark on the fabric of India’s rich cultural heritage. In this mesmerising journey, we delve into the stories of some of India’s most promising and talented women entrepreneurs, whose passion, innovation, and determination are reshaping the face of the fashion and textile industry.
Aarushi Kilawat is one such entrepreneur who is reviving crafts through her brand, the Loom Art. Founded in 2017, Loom Art was born out of a desire to provide a platform for artisans and preserve authentic craftsmanship. Built on the principles of slow fashion, the brand advocates for sustainable practices and ethical production methods.
Through her brand, Kilawat promotes sustainability by utilising eco-friendly materials, implementing ethical production practices, and reducing waste through recycling and upcycling.
Fast fashion is a rising problem in India, especially with the challenges that it poses to the industry. It can be directly linked to environmental hazards. Textile production uses an enormous amount of water- at 93 billion cubic metres each year which is equivalent to 4 percent of all freshwater utilised worldwide. If not managed responsibly, this can cause scarcity and competition for limited resources in regions where textiles are produced. Besides, the continued bleaching and dyeing of clothes can harm the environment as it pollutes the water. Slow fashion often involves working with local artisans and marginalised communities, providing them with fair wages and opportunities for economic empowerment. By championing slow fashion, India can support these communities and promote inclusivity in the industry.
For The Loom Art, sustainability transcends mere environmentalism; it represents a commitment to nurturing livelihoods and preserving cultural heritage. The ethos of the brand champions fair trade practices celebrates the richness of handloom fabrics, and honours the artistry of hand embroideries. According to a report by McKinsey, sustainability presents fashion’s biggest opportunities for growth, and Kilawat’s brand is a living testament to this statistic. Her brand has changed the face of fashion in India by promoting sustainable fashion, Indian design, and fabric, playing a pivotal role in revitalizing the textile industry. The label focuses on reviving old and dying authentic crafts, embroidery, and weaving techniques in a world dominated by fast fashion. It is a fond effort to provide a platform for artisans to collaborate and co-create, representing a collective narrative of the emotions of all the creative souls involved in this process.
An alumnus of Pearl Academy (Fashion Design), Aarushi’s tireless efforts and innovative approach caught the attention of Forbes. She was listed among the ‘special mentions’ in Forbes India 30 Under 30.
This recognition served as validation of her unwavering commitment to ethical fashion and sustainable practices, propelling her onto a global stage. In 2020, Aarushi achieved significant milestones, starting with winning the prestigious Lakme Fashion Week Gen Next Designer Award. This was followed by being named a Finalist at Scouting For India Vogue Milan Fashion Week 2020, and further recognition as a Semi-Finalist of the esteemed global Redress Design Awards 2020 in Hong Kong.
As the founder of Serein India, Muskaan witnessed the evolution of her brand into a beacon of sustainable luxury in Delhi and beyond. At the tender age of 21, fuelled by a passion for cruelty-free living and a conviction that animal life should never be commodified, Muskaan, an alumnus of Pearl Academy (Fashion Business) embarked on this journey with Serein Cosmetics. Driven by the vision of a world where animals are respected and valued beyond their utility, Serein represents more than just a brand; it embodies a movement towards conscious consumerism and ethical fashion. With every lipstick, lip liner, and eye makeup product off utility, Serein strives to redefine luxury by embracing sustainability, veganism, and cruelty-free practices.
The expansion into accessories and apparel with House of Serein in 2022 marked a significant milestone. By incorporating plant- and fruit-based leathers like mango, pineapple, and cactus into their accessories, and crafting dynamic garments that promote unique styling while preserving the ecosystem, the brand continues to push the boundaries of ethical fashion.
Collaborating with like-minded designers and partnering with organisations such as PETA against animal cruelty has been instrumental in amplifying the message and impact. The collections are showcased at prestigious events like Lakmé Fashion Week as well as exhibitions across Delhi, Mumbai, and Bengaluru. The brand strives to make a statement: animals are not products, and life should never be marked by a price tag. Their journey has been adorned with accolades such as the Global Leaders and Crowns of Delhi awards. Serein India remains dedicated to delivering high-quality products while also respecting the environment. The brand reflects a belief in creating a balanced ecological environment and giving back to society. Serein is on a transformative journey toward a future that prioritises compassion and sustainability.
Embracing innovation
In addition to preserving tradition, these women entrepreneurs are also at the forefront of innovation, harnessing the power of technology to propel their businesses forward. From e-commerce platforms to social media marketing, they are leveraging digital tools to reach a global audience and expand their market reach. By embracing innovation, they not only stay ahead of the curve but also inspire others to embrace change and adapt to the evolving demands of the industry.
In a world where the fashion and textile industry are often synonymous with glamour and extravagance, it is the quiet determination and unwavering passion of these women entrepreneurs that truly shines through. Through their creativity, resilience, and commitment to excellence, they are not just changing the face of the Indian fashion industry but also leaving an indelible mark on society. As we celebrate their achievements, let us also recognise the importance of nurturing and supporting women-led initiatives, ensuring a brighter and more inclusive future for India’s textile industry.
About the author:
Dr Yashaswini A and Dr Indrani Sengupta are the Associate Professors (Fashion Business) of the Pearl Academy. Pearl Academy is an institute embracing entrepreneurship and employability with world as it platform. As the industry thrives amidst advancing technology and strategic shifts, the Academy, since its inception in 1993, has remained at the forefront, catering to ever-changing creative needs of the design, fashion, and retail industry.
