We are pioneers in energy-efficient products

Coimbatore-based Airmaaster Tecnolozies India (P) Ltd is one of the leading providers of energy-efficient products in waste collection systems & humification plants. SN Barathi, Managing Director, Airmaaster Tecnolozies India (P) Ltd., in talks with the ITJ team.
What do you think is the status of our textile machinery, parts & accessories industry — a SWOT analysis Strengths: There is huge scope of development; hence potential for growth is high.
Weaknesses: Customers are not supporting ´Make in India´ policy, which may slowly lead to monopoly of some foreign supplier who will dictate prices at a later date.
Opportunities: Industry needs to support and maintain a win-win situation to the both user & manufacturer for steady growth of the right products Threats:

• Infiltration of cheap foreign suppliers
• Unhealthy competition and unethical practices
• Impregnating incorrect concepts to the customers
• Industry is not ready to pay for the value addition

What are your company´s contributions (by way of technology & products) to the textile industry? What are the plans for the future?
We are pioneers in energy-efficient product in waste collection systems & humidification plants. C which gives excellent power saving, has won a national award. High pressure air washer´Fog Master´ gives excellent power saving and reduced maintenance cost in case of humidification plants. This product was also awarded national award. We are continuously in the process of developing the above products for further advantage to the end user.

How has your company been faring in the export markets for your machinery?
We want to stabilise the Indian market fully before entering into export business.

What is your wish-list for the textile machinery industry and also the Government to make the industry a leader internationally?
Attitude of the buyer and manufacturer must change to give both a win-win situation for sustainability. The Government must form an unbiased body to access the difference in the raw material cost compared to international market and give subsidy to exporters as done in engineering industry.