Uniqlo launches ‘The Heart of LifeWear’ in India
Donation of new clothes to underprivileged children, as part of UNIQLO’s global initiative to donate over one million pieces of clothing.
Global Japanese apparel retailer, UNIQLO, today announced the India launch of its global initiative, The Heart of LifeWear, a campaign to donate over one million pieces of new clothing to communities in need around the world. As part of this initiative, UNIQLO will donate 10,000 light, breathable AIRism T-shirts to underprivileged children in New Delhi, India, bringing comfort and relief to kids during the country’s sweltering summer months.
To ensure that donated clothing reaches underprivileged children in schools, community centers, and vulnerable areas across the country, UNIQLO has partnered with Khushii Foundation – an independent, non-profit childcare NGO that is dedicated to improving the quality of life for underserved communities. UNIQLO will donate clothing to children studying in schools across in Delhi NCR, throughout April and the first week of May.
Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, said, “UNIQLO has always believed in making a difference – not just through its clothing, but by giving back to society, and improving everyday lives in meaningful ways. Through our global initiative, The Heart of LifeWear, we are providing clothing support to the children of Khushii Foundation, keeping them cool and comfortable through the scorching summer season. This initiative is a small way of expressing our gratitude to Indian society while reaffirming our commitment to creating a positive impact. We hope this initiative brings the children some much-needed comfort and joy,”
The Heart of LifeWear is a new global initiative by UNIQLO this season, which aims to provide clothing to those who need it most. In India, this donation focuses on addressing the unique challenges faced by children during the country’s intense summer heat, where breathable and lightweight clothing can significantly improve comfort.
AIRism, a signature innovation by UNIQLO, is a sweat-wicking, lightweight fabric that ensures coolness and comfort, even in extreme weather. Through this donation, UNIQLO aspires to empower children to remain active and comfortable while overcoming daily challenges brought on by the heat. The distribution of the 10,000 Kids AIRism T-shirts will begin in April 2025, ensuring timely delivery before the peak summer season. The partnership with Khushii Foundation, will help streamline the donation process, ensuring it reaches the children who need it most.
Globally, The Heart of LifeWear initiative builds on UNIQLO’s legacy of social responsibility and its vision to improve lives through quality clothing. Launched in celebration of UNIQLO’s 40th anniversary, the campaign reflects the brand’s core philosophy, summarised by the question “What makes life better?”. Through this initiative, UNIQLO reinforces its dedication to combining thoughtful design and meaningful innovation to create a brighter, more comfortable future for all.
