Telangana, NIFT join hands to promote handloom

Telangana Government is planning to get associated with the National Institute of Fashion Technology (NIFT) to bring out new designs to appeal to a wider range of people, a step towards protecting the handloom industry.

Collector Prashanth Jeevan Patil, while speaking at the inaugural function of a textile exhibition, urged people to patronise handloom products and promote weavers as handloom formed a part of their culture. Government employees and public representatives were asked to sport handloom clothes once a week to promote such products. Also, scores of weavers are dependent on this age-old industry which is slowly losing patronage, and people should protect and preserve the handloom industry by buying products from weavers, he added. With the aim to promote the use of handloom fabrics, several handloom stalls were set up at the collectorates at Medak and Sangareddy.